Banks and merchants are under threat to lose millions of dollars in investment in their apps by allowing them to become obsolete because they don’t provide the most desired functionality of all: Payment. The reason is simple. A mobile app that offers a new and better way to perform a task that literally occurs multiple…
The launch of Apple Pay may have been the most impactful announcement of any tech firm this year. The tech titan with the Midas touch and customer experience extraordinaire will finally make mobile payments work where so many other have stumbled. I will finally be able to leave my wallet at home and transact anywhere…
Sequent’s new eBook “Turn Any App Into a Wallet” helps banks, merchants and other app owners understand how to add valuable commerce functionality to their existing mobile apps. Most companies understand that having their branded mobile app in a consumer’s smart phone is the closest connection they have ever had with their customers. With time…
Apple Pay is here and banks can finally enable NFC mobile payments for their iPhone carrying customers. However, the Apple smart phone user base, while considerable, is only part of the entire customer base of banks and merchants. How can banks serve their entire customer base, especially their Android-based customers? And this is not a…
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